For whatever reason, people tend to be drawn to the human face, and we are even prone to seeing it in inanimate objects such as plugs or clouds. Thus, it should be no surprise that when Paras Chopra recently conducted two A/B studies on the subject, results led to the conclusion that a page with a human face increased conversion compared to a page without. This theory is highly applicable to many companies, and I am looking forward to testing it on a site I am currently working on! Since we are in the middle of a huge site redesign, it will be some time until I can implement on that particular site, but I will update with the results of this test then 
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