Don’t Click It

I came upon a website today whose goal was to create an interface with no clicking required. It tests and measures the activity of users as they attempt to navigate the site without clicking anything. My experience with the site was mixed. The user experience itself could use some improvement: I found that things were opening before I was ready for them to, and/or without my even wanting them to simply because I hovered over them. I tend to follow what I’m reading with my cursor which proved to be troublesome for this task.  Apparently, most visitors to the site did not miss the click, but I think some improvement to the interface is necessary before I give into this idea.

On the other hand, I thought that the idea was pretty interesting. It really kind of gets you thinking about whether or not buttons are needed in certain aspects of the web. Of course, they are needed, but could you make a user experience better by simplifying what users are made to click on?

Click it: Don’t click it.

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About

Cyclickal is a digital marketing blog specializing in search engine marketing, social media, new and developing marketing concepts, branding, and marketing strategy. My goal is to offer advice that will help develop marketing campaigns that lead the best customers to a company and keep them there. If you are interested in contacting me for more in depth conversation on any of my blogs, freelance or career opportunities, advertising, or simply to chat about our shared interests feel free to e-mail me at cyclickal@gmail.com. Thanks!

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